Reasons Why “Click Here” Should be avoided as A Link Text

Web content designers and web designers should always consider a website’s usability because apart from the contents, this is one of the primary reasons why readers would often like to visit that site. So when creating and posting contents, make sure to refrain from using “click here” as link text.

To find out more about the reasons why, continue reading below:

1.Those links are not informative.

websiteTypically, website visitors scan the contents of the website more than reading them. It is because they want to selectively see what they want to read and know from the website. Chances are, they are just looking for a specific image, keyword, phrases, sentences or supporting links that might catch their interest in reading more about a specific topic. Apart from this, there are other reasons why readers quickly scan website content:

•They don’t have much time to read more information about an issue
•They can always look at it again anytime they want to.

•They are adjusting themselves to issues like screen glares, screen resolutions, contrast, brightness, font sizes, background color and a lot more.

When people scan the website, “click here” links are most likely ignored except when web designers made something different about these links by underlining the texts and formatting them. In addition, these types of links do not take the readers into the next step – reading more about the article. It’s simply telling readers that a link is just there to be clicked.

To get increased link/ click-through rates for link texts, try substituting these two words with more specific words or phrases that will make them spend a lot more browsing time.

2.It doesn’t encourage visitors to take a desired action.

The word “click” can be replaced by a more commanding and desirable one depending on what the website is all about. In order to convert scanning into successful click-through rates, use other words (keywords in particular) to convey desired actions.

3.They are not good for SEO (search engine optimization).

SEO-friendly links are better than using “click here” link texts because search engines can estimate the relevance of a link based on its keywords.

4.They are already too old to use.

They are only acceptable during the Internet’s early years. Back then these links let each website visitors read further information when they are clicked.

Over the years, as people become more familiar with the use of internet and websites, this type of links now creates bad impressions from the website visitors simply because:

•They show that the website hasn’t gone through any updates in recent years
•They give an idea that website visitors still don’t know what to do on text links

With today’s tough competition on drawing in more readers and website visitors, making a positive impression is important. That’s why; this is now time to become more creative in coming up with link texts.

5.These links are not user-friendly for people with disabilities.

Plenty of website users are disabled which prompt them to use assistive technologies in website navigation. However, if a particular website is full of this type of links, how can the disabled people tell where these links will take them?

It’s always a good idea to make a website accessible and user-friendly especially for the disabled. Remember that the more user-friendly the website is, the more chances of increasing the number of visitors.

6.This type of links provides an idea that people always use mouse when clicking them.

Forget about that day where clicking links could just be done by using a mouse or a trackball touch. Nowadays, people browse the internet and web pages through their smart phones and tablets. Upon seeing this trend, clicking is nowhere to be found on these gadgets. Opening links on a touch screen device can now be done through tapping. The fingers are now directly responsible for leading a website user from one link to another. With just a soft touch on the screen coming from a finger, information can now be accessed anytime and anywhere.

7.Once used, web designers will also use them in future website building.

website buildingJust like any other bad habits out there, using “click here” once seems to make web designers and content writers become unstoppable from using it again. This is indeed, a lazy thing to do. A good website always has fresh contents as well as link texts. How can a text link become unique? Be specific in creating them by including keywords. This way, it’s much easier for a website to lead its visitors from one link to another.

8.Keep in mind that alternative and more specific words are way better than a generic link text.

It is because these words put in more direct and accurate action on what to do on a specific link. It’s easy to think of alternative words to be used for text links but make sure to come up with more appropriate ones and keep them as short as possible. This is to ensure that visitors will not have a hard time finding those link texts around the web page.

 

Building The Right Framework For Advertising – The Help A SEO Company Can Bring To Your Brand

The relationship between web visitor and your site has to be something that is simple. The end user has to search online and find you, then react to your call to action. Whether you want to them to subscribe to a newsletter or purchase something, the best way to look at this is to look into getting attention that is in the right direction. You cannot get anyone to really purchase anything if they aren’t attentive to what you’re doing as a whole. It’s something that is absolutely not a good plan of action, and it’s something that most people fall into as a result of fixating on advertising. The right framework for advertising in today’s framework is a matter of hiring a good SEO Company to help you get out of the traditions of the past and into a new world of marketing prowess.

Defining Marketing Today

Traffic GeneratingThere was a time online where you could purchase advertising and see a lot of hits coming to your page. That meant that you would purchase individual banner placements, text links, and a lot of other areas that would give you a semblance of focus amidst traffic generating options. These all seem to be a good solution and something that will help you gain marketing collateral, if it were 1999. Today, you cannot just purchase banner ads, and all sorts of advertising from the past, and see the same results. Although, some people will argue that this is possible, most won’t realize that the truth is a matter of defining what today’s marketing world needs overall.

The right components today will start with focusing on optimization cycles that are based on long term campaigns. If you want to leverage the audience that you have and build towards a good future, you’re going to have to look at dealing within the parameters of internet marketing in a whole new manner. This may seem circular, but it’s not, as you will find that the world of marketing as it stands today, is a matter of focusing on campaigns that are rooted in real results, or perhaps it all comes down to what is known as SEO.

Search Engine Optimization Simplified

The simplest way to describe SEO is through understanding what content and links do. These two elements work side by side to formulate the umbrella term of optimization. The goal of this is to promote content through a variety of means, building links, and creating a generation of cycling that works for conversions. To understand this, consider searching online for just about anything you’d like. The top results are based on authority, and 400 or so other components that search engines have in place. If you are firing on cylinders of internet marketing, you will find that the search engines will list you on the top of competitive keyword placements. That means that you could in fact see yourself amidst a lot of elements that are going to help you gain leverage overall.

Optimization CycleSearch engine optimization helps you link your site to the top results and then become the top result for a number of keyword phrases. No matter how competitive you’re going to find your niche, there’s a way to get to the top, and it’s a matter of focusing on the right elements overall. If you aren’t focusing on the right elements, then you don’t get anywhere.

The Edge of Professional Reason

The number one reason that you want to look for a good SEO Company is because they are going to take the marketing collateral that you need, and place it firmly within the right areas. You need attention to keyword placements and a lot more to get yourself through the right arenas. Let’s say that you’re trying to sell shoes, you want to make sure that your niche has you in place for media attention online. When someone searches for shoes, they should hit your site within the first few results, and that’s the ultimate goal of a professional grade solution. Getting there is not easy, however, and that’s why you should hire someone to get this done, instead of going DIY.

There are some individuals that will swear by the notion of going the DIY route, but you’ll find that it’s tedious. It’s not only tedious, but it’s going to cause you great issues overall. The issues that you’re going to find to be true are relegated to a lot of different problems. From time restraints, to access to software that can help you pick the right keywords, there’s a lot of issues that come up through the world of marketing collateral and they are not easy to triumph over if you’re going at it alone.

Taking Time To Hire

Hiring a SEO Company is not something that you should rush. Take your time trying to figure out what your overall needs are, and you’ll find that there is greatness to be had. It all matters if you balance out the components and focus on the reality of implementation. Take your time, focus on what your needs are, and don’t go at it alone, it’s not worth it.