Web content designers and web designers should always consider a website’s usability because apart from the contents, this is one of the primary reasons why readers would often like to visit that site. So when creating and posting contents, make sure to refrain from using “click here” as link text.
To find out more about the reasons why, continue reading below:
1.Those links are not informative.
Typically, website visitors scan the contents of the website more than reading them. It is because they want to selectively see what they want to read and know from the website. Chances are, they are just looking for a specific image, keyword, phrases, sentences or supporting links that might catch their interest in reading more about a specific topic. Apart from this, there are other reasons why readers quickly scan website content:
•They don’t have much time to read more information about an issue
•They can always look at it again anytime they want to.
•They are adjusting themselves to issues like screen glares, screen resolutions, contrast, brightness, font sizes, background color and a lot more.
When people scan the website, “click here” links are most likely ignored except when web designers made something different about these links by underlining the texts and formatting them. In addition, these types of links do not take the readers into the next step – reading more about the article. It’s simply telling readers that a link is just there to be clicked.
To get increased link/ click-through rates for link texts, try substituting these two words with more specific words or phrases that will make them spend a lot more browsing time.
2.It doesn’t encourage visitors to take a desired action.
The word “click” can be replaced by a more commanding and desirable one depending on what the website is all about. In order to convert scanning into successful click-through rates, use other words (keywords in particular) to convey desired actions.
3.They are not good for SEO (search engine optimization).
SEO-friendly links are better than using “click here” link texts because search engines can estimate the relevance of a link based on its keywords.
4.They are already too old to use.
They are only acceptable during the Internet’s early years. Back then these links let each website visitors read further information when they are clicked.
Over the years, as people become more familiar with the use of internet and websites, this type of links now creates bad impressions from the website visitors simply because:
•They show that the website hasn’t gone through any updates in recent years
•They give an idea that website visitors still don’t know what to do on text links
With today’s tough competition on drawing in more readers and website visitors, making a positive impression is important. That’s why; this is now time to become more creative in coming up with link texts.
5.These links are not user-friendly for people with disabilities.
Plenty of website users are disabled which prompt them to use assistive technologies in website navigation. However, if a particular website is full of this type of links, how can the disabled people tell where these links will take them?
It’s always a good idea to make a website accessible and user-friendly especially for the disabled. Remember that the more user-friendly the website is, the more chances of increasing the number of visitors.
6.This type of links provides an idea that people always use mouse when clicking them.
Forget about that day where clicking links could just be done by using a mouse or a trackball touch. Nowadays, people browse the internet and web pages through their smart phones and tablets. Upon seeing this trend, clicking is nowhere to be found on these gadgets. Opening links on a touch screen device can now be done through tapping. The fingers are now directly responsible for leading a website user from one link to another. With just a soft touch on the screen coming from a finger, information can now be accessed anytime and anywhere.
7.Once used, web designers will also use them in future website building.
Just like any other bad habits out there, using “click here” once seems to make web designers and content writers become unstoppable from using it again. This is indeed, a lazy thing to do. A good website always has fresh contents as well as link texts. How can a text link become unique? Be specific in creating them by including keywords. This way, it’s much easier for a website to lead its visitors from one link to another.
8.Keep in mind that alternative and more specific words are way better than a generic link text.
It is because these words put in more direct and accurate action on what to do on a specific link. It’s easy to think of alternative words to be used for text links but make sure to come up with more appropriate ones and keep them as short as possible. This is to ensure that visitors will not have a hard time finding those link texts around the web page.